SALES EFFORTS

Aramtec has an excellent business record and growth rate attributable in no small way to its customer service provided by a well-trained, competent and caring staff. Exporters to the U.A.E using Aramtec as an agent can be assured of maximising product sales through its well qualified sales team (at present 35 in number) and its "in depth" knowledge of the local market; these combined with its "in store" merchandising programme ensure that all its products get excellent, well-maintained shelf exposure. Direct van sales are an important feature of Aramtec's sales strategy. Sales staff and merchandisers alike foster a good "rapport" with shelf and supervisory staff in supermarkets. "In store" sampling promotions and customised promotions in hotels are continually parts of Aramtec's marketing strategy combined with media advertising where budgets permit.